Whether you’re a start-up blog or a fully fledged eCommerce site, SEO is one of the most important factors that you need to keep an eye on. From keyword research through to ranking and competitor tracking, playing the long game is a solid strategy that provides a great return on investment over time. To help you, we’ve tried and tested a number of tools to provide a list of the 11 best SEO competitive analysis tools for 2017 that are sure to help up your game.
While they’ve been around for over a decade, it’s only recently that I’ve delved into Serpstat. As an alternative to SEM Rush, Serpstat is a great tool for competitor, backlink and keyword analysis. The interface is user-friendly and easy to setup.
They also have a decent amount of videos on their YouTube channel to help you navigate your way through the features and learn how to use it through their “Academy” section. If you’re just starting out, this is a great system for learning the ropes.
2. SEM Rush
SEMRush is considered one of the top cloud options to really drive your SEO and Content Marketing. Their user-friendly dashboard provides powerful insights on PPC, Search Volume, Competitor Analysis and even website audits.
It also has powerful tools, such as keyword suggestions and proactive SEO recommendations for your rivals content topics.
Ahrefs has been around a long time and is considered one of the grandfathers of SEO, Keyword Research and Backlink analysis. When it comes to backlink analysis, top referring content, organic keyword research and competing domains, AHrefs does it all.
While it is limited when it comes to SEO reporting, Ahrefs more than makes up for it with comprehensive domain monitoring and comparison. So if you’re looking to keep track of your competitors, this is a great tool to use.
If your focus is organising and improving your SEO and PPC campaigns whilst conducting in-depth keyword research, SpyFu is a great contender. SpyFu allows you to search for competitor domains and see where they’ve shown up on Google.
SpyFu allows you to analyse what keywords your competitors have bought on Adwords as well as organic ranks, and ad variations. And whilst this might sound familiar to SEM Rush, the pricing of Spyfu is over half price in comparison.
5. Moz Pro
You’ve more than likely heard about Moz at some stage. There’s a lot about SEO that they wrote the book on and in particular, Rand Fishkin’s Whiteboard Friday’s have become epic over the years. Moz’s SEO toolset provides keyword research, site audits, link building and page optimisations in one tool that can be a very powerful software set to use.
There’s little to say against Moz Pro, considering the functionality it gives. Start-ups may find the number of features a bit daunting, but its user-friendly interface quickly overcomes this.
Searchmetrics have been around since 2005, and are a well-known brand in the SEO game. Their product, Searchmetrics Suite, is a great tool for content optimisation, SEO, Competitive Research and on page optimisation with site architecture.
From a pricing perspective, Searchmetrics doesn’t land on the cheap scale. So their solution is definitely tailored more towards the more established business with a bit of experience behind them online that’s looking to move to the next step.
Majestic is another old-school system that has been around since 2009. Used by SEO professionals, it provides data on Link Building, Reputation Management, Website Traffic development, Competitor Analysis and News Monitoring.
They also measure Trustflow and Citation flow for when you’re comparing domains and your own growth to make sure you’re heading in the right direction with a decent ratio.
Buzzsumo is a must have for any business or blog investing in Content Marketing and SEO. Features include Content Discovery, Brand Monitoring, Content Curation, Influencer Marketing, Research & Planning and more. It’s an ideal tool that helps you with your own site, whilst also monitoring your competitors.
Buzzsumo’s “Alerts” is a particularly useful tool to track the competition. It notifies you whenever there is a mention of their brand name, keyword or phrase around the web, so you can see what they’re up to and how successful their tactics are.
9. SEO Profiler
Not as pretty as some of the mentions at the top of this list. But SEO Profiler packs a punch when it comes to the level of data they provide. While you can sign up for free to get access to some limited data, there’s also an option to try everything out for $1 for a month.
With features such as rank monitoring, AdWords intelligence, link analysis, keyword research, website monitoring and social media analysis it’s a good tool to increase performance.
While Scrapebox may initially look like something from the early 90’s, don’t underestimate the power under the hood. Yes, the design is lacklustre and raw, but it gives incredible insights into not only your own site but in particular that of your competitors.
Originally built with blackhat SEO techniques in mind, Scrapebox has become a great tool when it comes to link building. It’s incredibly useful also for keyword research and finding contact information of prospects you want to contact. This will help get you ahead of the competition when it comes to outreach. If you’re an eCommerce site, this is a tool that will pay you back in spades when it comes to analysing your competitor’s sites.
11. Keywords Everywhere
This handy free Chrome extension gives you information on Search Volumes, CPC and Competition right within the Google search window. It’s a very useful tool as you’re conducting your keyword research and eyeing up the competition.
Simply get your API key, install the extension and that’s it. It provides excellent data on search terms as you’re completely your keyword research while throwing up some competitors you may not have known were out there.
Related: 10 Video SEO Tips To Improve Search Engine Visibility
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